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Offer Solutions It’s one thing to be empathetic, but don’t stop showing how your business solves problems. You don't need to say much to get there, because difficult problems sometimes require simple solutions. You have customer support. Marketing Copy Examples from The Hustle The Hustle’s emails exist to make your life easier, just like most daily morning newsletters. I like the use of dictionary definitions here.

Use Analogies I often use analogies to explain complex ideas simply—it’s my go-to strategy. If your B2B Email List product is something the average person doesn’t know much about, relate it to something they will understand. Alternatively, you can use analogies to increase empathy. There's a reason people still say "simple and easy." Marketing Copy Example PSA from Heinz: Baking a pie is no easy task. 16. Use humor People are more likely to remember your jokes than your brand slogans.





Who doesn’t love making the audience laugh? Jokes are so important! Examples of Marketing Copy with a Joke This ad is a personal favorite of mine, especially because I drove a minivan around throughout college. It does carry the most people in and out of the bar (you're welcome, Villanova students). 17. Choose a call to action Earlier, I said you need to set a goal before writing your marketing copy. Sometimes it’s helpful to go a step further and choose a call-to-action to set the tone for your copy. Take Spotify for example. Call to Action Example This is the copy from the Spotify website.