Pro tip: Talk to your sales and customer

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Trying to connect with unengaged users and trying to re-engage them can be challenging, but leveraging sequences and directly calling clients has helped manage the outreach on that front.” The solution: Keep your users coming back to your platform and support them to get the most out of it. Connecting with less-engaged users through email, phone calls, social media, or promotions can help bring people back to the platform. Pro tip: “When I’m able to connect with these   unengaged   customers, asking questions about what’s going on with their business in general and determining why they bought HubSpot to begin with, helps me understand things from their perspective and align with them,” Billy says. .

There aren't enough helpful resources for customers to easily reference. Challenge : There aren't Phone Number List enough resources. Not every issue or concern your customers run into will be significant enough to warrant contacting customer services. Personally interacting with a human service rep is a hassle for all parties involved — particularly if the problem has a quick fix. Having the necessary information readily accessible to handle common issues can help ease frustration and save your users’ time. Both of which make for more satisfied customers and improved customer retention. The solution: Invest in and maintain resources like knowledge bases. They allow you to reduce timely service interactions, ensuring the contact you have with customers is necessary and efficient. That kind of coordination can take the stress off your customers, demonstrate thoroughness and professionalism, and, ultimately, help you retain users.  services teams, find out the most commonly asked questions, and integrate the answers into your knowledge base to reduce reliance on customer services.



Challenge : You don’t reward loyal customers. It’s easy for marketing efforts to be focused on attracting new business, but as Bain and Company identify, a % increase in customer retention can produce a profit increase of more than %. Rewarding loyal customers can be a core difference between you and your competitors. Booking.com has its well-known genius loyalty program, which offers tiered discounts that increase with the number of bookings the user makes. Through this program, Bookingcom puts its existing customers first and gives them a reason to return. It’s no coincidence that Booking.com scores highest for customer service and overall customer score compared to other sites. The solution: Don’t forget to entice existing customers back with discounts or opportunities available only to them. In their State of Brand Loyalty Report, Yopto found that % of people state that loyalty programs influence their decision to buy again from a brand.